HealthTech of the Week: From Data to Decisions. How iYoni Supports Women on Their Journey to Reproductive Health?

Femtech is not just a trend – it is about delivering solutions that truly matter to every woman. This time, in the Healthtech of the Week series, we take a closer look at an area that is critical for all mothers: women’s hormonal health. For years, this field has been under-researched and often dismissed, both in clinical practice and in public awareness. The lack of swift and accurate diagnosis of conditions such as polycystic ovary syndrome (PCOS), endometriosis, or ovulation disorders not only reduces quality of life but also dramatically extends the time it takes to receive a proper diagnosis. Could iYoni finally be the solution that makes a difference?

The data speaks volumes. The average time to diagnose endometriosis is as long as seven years, and up to 70% of PCOS cases remain undetected. Infertility statistics are just as alarming, with one in five couples affected, and only 30% of them receiving appropriate support within the first year of trying to conceive.

This is the very context in which iYoni was created – a medtech platform that combines medical expertise, technology, and advanced data analytics to support women in managing their reproductive and hormonal health. The founders’ ambition was to create a tool that not only delivers reliable information but also accelerates the diagnostic process and supports personalized healthcare pathways. The project is being developed in collaboration with leading experts, including Professor Krzysztof Łukaszuk, as well as a team of artificial intelligence specialists.

Small steps, big impact

Since launch, the user profile of iYoni has evolved. Initially, the platform was mainly used by women trying to conceive, who wanted to understand their cycles better and assess fertility. They still represent more than half of the iYoni community today. However, alongside them, a growing group of women aged 20–35 has joined—those who are not currently planning pregnancy but want to monitor their hormonal health, explore the causes of issues with skin, weight, or mood, and take preventive measures. The user base also includes fertility clinic patients, women after miscarriages, and those diagnosed with conditions such as PCOS or endometriosis. Today, iYoni serves as a digital health partner for women at every stage of their reproductive journey.

– The transformation experienced by users in the first few months best illustrates the platform’s real impact. After three to six months, many report a sense of calm and greater control over their health. Understanding their cycle, recognizing symptoms, and learning to interpret signals from their bodies enables them to make more informed decisions. This knowledge translates into tangible actions: adjusting diet, monitoring sleep, reducing stress, undergoing regular tests, and even involving their partners in the process of taking care of their health. For some women, iYoni has been the trigger to start treatment they didn’t even realize was necessary – explains Katarzyna Goch, Co-Founder & CEO of iYoni. 

Proof of effectiveness is evident in thousands of positive stories, including as many as 30,000 pregnancies supported through iYoni. What, then, has been the key to this success?

The power of community

A central pillar of iYoni’s growth has been active user involvement in product design. Feedback is collected on multiple levels: surveys, testing of new features, focus groups, and one-on-one interviews. This approach has led to the development of features such as extended cycle reports, the ability to ask doctors direct questions, and dedicated sections on insulin resistance and hormone test interpretation. Users themselves indicated that they needed not just knowledge but also practical guidance—“what should I do now?” Their needs are sometimes emotional as much as medical, which is why empathy and attentiveness have been woven into the very DNA of the platform.

At the technological core of iYoni are machine learning models analyzing more than 27 million data points from 440,000 cases. The algorithms predict ovulation, identify health risks, and personalize education. Validation of their accuracy is carried out in collaboration with medical teams, external experts, and academic partners, including the Medical University of Gdańsk. The app is designed to complement clinical practice—it does not diagnose, but instead educates, highlights risks, and supports women in navigating complex health decisions.

Predicting the future—for every woman’s health

Future development plans include integration with wearable devices. iYoni already connects with Google Health and Apple Health, enabling users to track key parameters such as sleep, activity, heart rate, and HRV. Discussions are ongoing with technology partners to integrate hormone tests and ovulation thermometers, with each potential addition undergoing rigorous medical verification and GDPR compliance checks. But, as the CEO emphasizes, the vision extends far beyond this.

– Our development roadmap includes expanding into additional areas of women’s health, such as insulin resistance, thyroid conditions, ovulation disorders, endometriosis, the perimenopausal stage, and monitoring the effects of hormone therapies. We are also building dedicated modules for women with diminished ovarian reserve, as well as features for men. A strong emphasis is placed on prevention and quick access to remote medical consultations, helping women act faster and more effectively, without long waiting times – explains Goch.

iYoni is also rapidly expanding internationally. Already, users in the UK, the US, and Germany are engaging with the app, with numbers increasing steadily. In Poland, the team collaborates with leading fertility clinics, pharmaceutical companies, and patient organizations. Partnerships are also underway in the Czech Republic, with new markets and collaborations with insurers and healthcare providers on the horizon.

The founders’ ambition is clear: that every woman, regardless of where she lives, should have access to digital support for hormonal health. iYoni is not just a mobile app but part of a larger medtech ecosystem, combining the precision of data, clinical expertise, and advanced analytics to serve women’s health. The Healthtech of the Week team is already eager to hear more about what’s next for this groundbreaking project.

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Stay tuned for more in the “HealthTech of the Week” series, where we’ll continue to uncover fascinating stories from the world of medical technologies that are changing the face of healthcare. If you’re working on an innovative project in the field of new technologies and medicine or want to recommend an interesting solution, contact us at: [email protected].