In the Healthtech of the Week series, we once again turn our attention to children. This is because modern speech therapy faces numerous challenges: a lack of engaging methods, difficulties in motivating children to practice regularly, and issues with managing therapy documentation. Play.air has addressed these needs by creating Logoplan—a system that supports speech therapists in organizing their work while making therapy more engaging for young patients.
The idea of developing technology to support speech therapy arose from real needs, such as the lack of engaging tools for breathing exercises, patient motivation issues, and the challenge of managing a speech therapy practice. Initially, the Play.air team focused on creating a solution for breathing exercises. However, after analyzing therapists’ needs, they decided to shift direction and develop Logoplan. This system is a comprehensive tool for therapy and practice management and will soon enable the prescription of personalized home exercises.
Challenges on the Path to Innovation
As Michał Pożoga, COO of Play.air, emphasizes, the development of innovative technological products is a significant challenge—both financially and conceptually.
– The costs of software development and previous hardware projects were among the main barriers Play.air had to overcome. Equally crucial was understanding the real needs of speech therapists, which required intensive collaboration and a thorough analysis of their daily work. While demanding, this process turned out to be incredibly inspiring and motivating – he highlights.
Thanks to Logoplan, speech therapists can efficiently manage their practice—from scheduling and documentation to patient communication. The digital platform eliminates the issue of misplaced paper notes and automates many repetitive tasks, such as appointment reminders.
For children and their parents, interactivity is a key element of Logoplan. The startup recognized that traditional paper-based exercises often fail to engage young patients. By incorporating familiar and enjoyable mechanics such as memory games, sorting, and matching pairs, the exercises become much more appealing. Moreover, speech therapists can select appropriate tasks from a vast database, tailoring them to each patient’s individual needs.

A Breathing Revolution and Gamification
In its early stages, Play.air experimented with an innovative approach to respiratory therapy using a breath-controlled device that allowed players to control a game through inhalations and exhalations. Although the development of this project was put on hold in favor of Logoplan, initial tests revealed the immense potential of combining therapy with interactive play. Children who participated in the tests were highly engaged—so much so that they often refused to give up the controllers. This confirmed how technology and gamification can significantly enhance the effectiveness of speech therapy. Play.air plans to continue developing interactive exercise formats, potentially revolutionizing how children learn correct pronunciation.
Play.air also recognized the crucial role parents play in the speech therapy process. When asked about future plans, the company’s COO responded:
– We are working on solutions that will help parents better monitor their children’s progress. Our plans include voice recording features, therapy plans, and detailed exercise schedules, enabling parents to track their child’s improvements in real time.
Currently, the company is acquiring its first Logoplan users and focusing on further development. The next step will be the implementation of an interactive home exercise module, which will help improve the consistency and effectiveness of therapy for patients.

Towards the Future
While Play.air is currently focused on the Polish market, plans for international expansion are already on the horizon. The company has yet to reveal specific target regions, but it sees significant potential for adapting its solution to the global speech therapy market.
Moreover, in the future, the technology developed by Play.air could be applied to other areas of therapy. The creators recognize the potential for integrating Logoplan with sensory integration therapy (SI), occupational therapy, and hand therapy, as these fields are closely related to speech therapy. When conducted by experts, such integrations can yield even more measurable results.
This is yet another example of the rapid growth of Polish MedTech and how technology can support both specialists and patients in the speech therapy process. With Logoplan, speech therapists can better manage their practice, while children engage more actively in pronunciation exercises. In a world where traditional methods are increasingly giving way to digital solutions, Play.air is opening new possibilities—proving that speech therapy can be not only effective but also engaging and modern.
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Stay tuned for more in the “Health Tech of the Week” series, where we’ll continue to uncover fascinating stories from the world of medical technologies that are changing the face of healthcare. If you’re working on an innovative project in the field of new technologies and medicine or want to recommend an interesting solution, contact us at: [email protected].
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